PERCEIVED INFLUENCE OF HIP-HOP MUSICAL VIDEOS ON MORAL CONDUCTS AMONG KWARA STATE POLYTECHNIC STUDENTS, ILORIN, NIGERIA

Abstract

They are controversies surrounding Nigerian hip-hop artists and the kind of music released in recent times. It is believed that some of the musical lyrics portray certain social vices such as female objectification and sexualisation. Recently there has been an increase concerned over the moral decadence of students. This concern could be attributed to the pattern found in Nigerian hip-hop music lyrics, videos and images that is different from the values and norms of Nigerian society. There is a growing trend of promotion of social vices in contemporary Nigerian hip-hop music and videos that are capable of affecting the attitude and behaviour of the Nigerian youths. Thus, this study through quantitative research design and survey research method investigated the perceived influence of hip-hop musical videos on moral conducts among Kwara State polytechnic students, Ilorin, Nigeria. Findings revealed that the morals demonstrated in hip-hop musical video has influenced student’s social behaviour and interaction and also made students adopt the morals depicted in hip-hop musical video contents. The study concluded that continuous listenership and viewing of Nigerian hip-hop music videos portraying social vices in their content, can impact the perception of its audience and lead to a drop in the morals of the audience, as well as normalizing social vices overtime. The study recommended that there is need for the relevant agencies like the National Film and Video Censors Board (NFVCB) and the Nigerian Broadcasting Commission (NBC), to effectively censor the contents of Nigerian hip-hop music videos.