STAFF APPRAISAL AND SALES PERFORMANCE OF NIGERIAN BREWERIES ENUGU, ENUGU STATE, NIGERIA

Abstract

This study examined staff appraisal and sales performance of Nigerian Breweries Enugu, Enugu State Nigeria. The study was carried out to identify the extent appraisal of employees lead to improved performance in business. Survey research design was used and questionnaire served as the instrument of data collection. The data collected were analyzed using simple percentage, mean statistics and SPSS Version 21.0. It was discovered that peer review approach contributes to customer acquisition, peer review approach contributes to customer patronage, there is significant relationship between work standard approach and customer patronage and there is significant effect of work standard approach on customer acquisition. Based on the findings, it was recommended that business organizations especially those in production industry should always utilize peer review approach, and work standard approach as appraisal technique for employees so as to achieve improve performance through customer acquisition, and customer patronage.