COMMERCE AND PERFORMANCE A STUDY OF SELECTED FASHION FIRMS IN IMO STATE, NIGERIA

Abstract

This study has investigated e-commerce and performance using selected fashion firms in Imo State, Nigeria. The design adopted was survey; questionnaire was used as an instrument of data collection. The data collected were presented in tables using mean statistic and Pearson product moment correlation coefficient (at 0.05% level of significance) through the use of Statistical Package for Social Sciences (SPSS) version 21.0. The study found that e-promotion and e-payments have positive impact on performance of fashion business firms. The study concluded that e-commerce through e-promotion and e-payments are the basic management strategies to achieve organizational growth, profitability, sales volume, customer retention, and customer satisfaction in fashion business. Based on the findings and conclusion, it was recommended that fashion business should improve their e-commerce strategies through effective online advertising and sales promotion. Also, fashion business operators should develop business account on social media which they should only use for advertising, sales promotion and other business promotion.