ASSESSING THE IMPACT OF MEDIA CAMPAIGN ON THE PREVALENCE OF HBV IN TARABA STATE

Abstract

A study proposed and studied a new approach to assessing the impact of media coverage and educational level on the prevalence of Hepatitis B Virus (HBV). A descriptive, cross-sectional, self-reported web-based and field survey questionnaire was administered to 1,000 individuals (aged ≥18 years) in Taraba State. Questionnaire items explored the general knowledge, awareness, prevention, and treatment perceptions of viral hepatitis-related liver disease(s) and associated risk factors in English. The survey indicated that respondents have low general knowledge and awareness of HBV. It further revealed that the vast majority of the respondents (63%) got HBV information via conventional and digital/social media. It also disclosed a higher prevalence of HBV than that of Hepatitis C Virus (HCV) among patients who attended some selected clinics and hospitals. In another light, the study found very low social stigmatization of people with HBV. The study suggested that more robust preventive measures and outreach to the targeted population with effective campaign efforts should be accompanied by preferred information channels to optimize information dissemination and openness.